Why You Want Video in Your Marketing Mix

Here's a nice crisp post about how video can make a huge, quantitative difference to your online marketing efforts.

A few highlights:

1. Website: Boost Information Retention and Purchase Intention...Prospects retain a lot more information from videos than from text-based content—95% to 10%, respectively

2. Landing Pages: Boost Conversions...Video can increase conversion rates by 80%, and one company even saw a 492% increase in conversion rates after adding video to their product pages

 3. Emails: Drive More Click-Throughs...Adding video to an email increases click-throughs by 200–300%, according to Forrester.