"Consumers Crave Videos, But Brands Aren't Creating Them"

Want to quantify the squandered opportunity to reach your audience by NOT making video a priority in your marketing mix?  Want to understand the social impact of videos, or the video impact on social?

The folks over at OnlineVideo.net bring news of a report from Levels Beyond which does exactly that.  Here are just a few tidbits taken from the larger report:

  • 51% of millennials would rather watch a video than read text.
  • 42% of consumers like companies to share video online.
  • 61% of viewers are more likely to watch brand videos that have been shared by friends.

Here's the post at OnlineVideo.net.